Media Kit & Brand Identity
Official brand assets, logos, and usage guidelines for the Haycen ecosystem. For press inquiries, reach out to our communications team.
Logo Suite
Official Haycen logo variants for media, partner, and promotional use.
Color Palette
The official Haycen brand palette. Use these colors consistently across all communications.
Authority Navy
#000000
Marque Teal
#09465F
Momentum Cobalt
#00677F
Emerald Anchor
#002113
Surface Slate
#E6E8EA
Typography
Three typefaces form the Haycen typographic system.
Used for headlines, hero text, and display typography. Weights 700 and 800 provide strong visual hierarchy across institutional communications.
Used for body copy, labels, UI elements, and supporting text. Optimized for screen readability at all sizes with a clean, neutral presence.
Used exclusively for the Haycen wordmark and logo text. Weight 600 in uppercase with slight letter-spacing for brand recognition.
Usage Guidelines
Maintain brand integrity by following these guidelines when using Haycen assets.
Proper Usage
- Maintain clear space around the logo equal to the height of the "H"
- Use on high-contrast backgrounds for optimal visibility
- Minimum size: 100px wide for digital, 1 inch for print
- Use the appropriate color variant for your background context
Incorrect Usage
- Do not stretch, rotate, or distort logo proportions
- Do not apply drop shadows, gradients, or effects to the logo
- Do not place the logo on low-contrast or busy backgrounds
- Do not alter brand colors or substitute with non-brand colors
Need custom assets or high-resolution files?
Contact our communications team for vector files, custom variations, or press-specific requirements.